Noveon Consumer Specialties, a division of Lubrizol Advanced Materials, Inc., Cleveland, has identified three major trends that are having a major impact on the global beauty industry. The first, LuxYOUry, captures the consumer’s move toward lifestyle choices and experiences over objects. As Noveon notes, the ultimate luxury is to have time to rest and experience extravagance on your own terms. As a result, high perceived value is critical to attracting and retaining the consumer. Noveon offe...